{"id":8300,"date":"2024-09-03T16:48:52","date_gmt":"2024-09-03T20:48:52","guid":{"rendered":"https:\/\/www.uajms.edu.bo\/posgrado\/?p=8300"},"modified":"2026-03-17T15:44:47","modified_gmt":"2026-03-17T19:44:47","slug":"curso-corto-marketing-digital-anuncios-en-facebook-ads-2026","status":"publish","type":"post","link":"https:\/\/www.uajms.edu.bo\/posgrado\/2024\/09\/03\/curso-corto-marketing-digital-anuncios-en-facebook-ads-2026\/","title":{"rendered":"CURSO CORTO: Marketing Digital y Anuncios en Facebook Ads"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6060\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/05\/31\/atencion-integral-de-emergencias-en-enfermeria\/boton19\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON19\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19-300x32.jpg\" alt=\"\" class=\"wp-image-6060\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-justify\"><\/p>\n\n\n\n<p class=\"has-text-align-justify\"><em>EL marketing digital este en constante crecimiento y los anuncios en Facebook son una herramienta indispensable para lograr el \u00e9xito en un negocio en la actualidad, no solo es necesario aprender, sino aplicar las buenas practicas y estrategias que puedan ayudar a generar clientes potenciales, desarrollar una buena base de datos y lograr ventas<\/em><\/p>\n\n\n\n<p class=\"has-text-align-justify\"><em>Por lo tanto las empresas o emprendedores que sepan la aplicaci\u00f3n correcta, tendr\u00e1n una ventaja competitiva frente a los dem\u00e1s y sabr\u00e1n adaptarse a los cambios constantes<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6021\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton11-5\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON11-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg\" alt=\"\" class=\"wp-image-6021\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>An\u00e1lisis de Datos.<\/em><\/strong><em> &#8211; Capacidad para recopilar, organizar y analizar datos provenientes de diversas fuentes digitales, identificando patrones, tendencias y oportunidades relevantes para la estrategia de marketing.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Pensamiento Estrat\u00e9gico.<\/em><\/strong><em> &#8211; Habilidad para comprender la informaci\u00f3n obtenida a trav\u00e9s de la inteligencia comercial y aplicarla de manera estrat\u00e9gica en la toma de decisiones de marketing, alineando los objetivos con las tendencias del mercado<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Segmentaci\u00f3n y Personalizaci\u00f3n. &#8211;<\/em><\/strong><em> Capacidad para segmentar audiencias basadas en datos demogr\u00e1ficos, comportamientos y preferencias, y utilizar esta informaci\u00f3n para crear mensajes y campa\u00f1as altamente personalizados<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Conocimiento Tecnol\u00f3gico. &#8211;<\/em><\/strong><em> Familiaridad con las herramientas y tecnolog\u00edas utilizadas para la recopilaci\u00f3n, an\u00e1lisis y visualizaci\u00f3n de datos en el marketing digital, as\u00ed como la comprensi\u00f3n de c\u00f3mo se integran en las estrategias.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Trabajo en Equipo.<\/em><\/strong><em> &#8211; Habilidad para colaborar con otros profesionales de marketing y miembros del equipo, aportando conocimientos de inteligencia comercial para mejorar la estrategia general.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Adaptabilidad. &#8211;<\/em><\/strong><em> Capacidad para adaptarse a cambios r\u00e1pidos en el entorno digital y en las preferencias de los consumidores, ajustando estrategias en funci\u00f3n de la informaci\u00f3n actualizada.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Resoluci\u00f3n de Problemas. &#8211;<\/em><\/strong><em>&nbsp; Habilidad para abordar desaf\u00edos y obst\u00e1culos que surjan al analizar datos y aplicar inteligencia comercial, encontrando soluciones efectivas y eficientes.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6024\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton13-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON13-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg\" alt=\"\" class=\"wp-image-6024\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-justify\"><strong><em>Curso 100% virtual<\/em><\/strong><em>, las clases s\u00edncronas se desarrollan mediante zoom y el apoyo acad\u00e9mico en plataforma moodle (Clases grabadas, actividades y recursos)<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6025\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton14-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON14-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg\" alt=\"\" class=\"wp-image-6025\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><em><strong>Profesionales: Bs. <\/strong><\/em><strong>200.-<\/strong><\/p>\n\n\n\n<p><em><strong>Estudiantes: Bs. <\/strong><\/em><strong>100.-<\/strong><\/p>\n\n\n\n<p><strong>CUENTA BANCARIA: BANCO UNI\u00d3N \u2013 CUENTA CORRIENTE N\u00b0 1-6035089<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6023\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton12-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON12-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg\" alt=\"\" class=\"wp-image-6023\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Carga Horaria:<\/strong><\/td><td><strong>40 Hrs. Acad\u00e9micas<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>El curso tiene una duraci\u00f3n de 3 semanas de 19:15 a 21:00 hrs de acuerdo a los siguientes d\u00edas:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Martes<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Jueves<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Viernes<\/strong><\/td><\/tr><tr><td><strong>Primera Semana<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>X<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>X<\/strong><\/td><\/tr><tr><td><strong>Segunda Semana<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>X<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>X<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><tr><td><strong>Tercera Semana<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>X<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>X<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"color: #0c757d\"><strong>CERTIFICACI\u00d3N DEL CURSO:<\/strong><\/span><\/p>\n\n\n\n<p><em>Certificado en condici\u00f3n de<strong> APROBADO <\/strong>a participantes que lograron una nota final promedio de m\u00e1s de 70 puntos sobre un total de 100.<\/em><\/p>\n\n\n\n<p><em>Certificado en condici\u00f3n de<strong> PARTICIPANTE<\/strong> a quienes no hayan logrado el promedio de aprobaci\u00f3n pero que tuvieron una participaci\u00f3n regular del Curso.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6034\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/14\/diplomado-en-protocolo-de-estambul\/boton17-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON17\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg\" alt=\"\" class=\"wp-image-6034\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><em>Este curso est\u00e1 dise\u00f1ada para:<\/em><\/p>\n\n\n\n<p><em>&nbsp;<\/em><strong><em>Experiencia en Marketing Digital:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Tiene conocimientos b\u00e1sicos de marketing digital<\/em><\/li>\n\n\n\n<li><em>Ha manejado campa\u00f1as b\u00e1sicas en Facebook Ads o plataformas similares, con experiencia en la creaci\u00f3n de anuncios y configuraci\u00f3n de audiencias.<\/em><\/li>\n\n\n\n<li><em>&nbsp; <strong>Objetivos:<\/strong><\/em><\/li>\n\n\n\n<li><em>Desea mejorar sus habilidades para optimizar campa\u00f1as de Facebook Ads, aumentando el ROI y reduciendo costos por conversi\u00f3n.<\/em><\/li>\n\n\n\n<li><em>Busca profundizar en estrategias avanzadas de segmentaci\u00f3n de audiencia, remarketing.<\/em><\/li>\n\n\n\n<li><em>Quiere aprender a interpretar datos de rendimiento de campa\u00f1as para tomar decisiones basadas en anal\u00edtica.<\/em><\/li>\n\n\n\n<li><em>&nbsp;<strong>Perfil Profesional:<\/strong><\/em><\/li>\n\n\n\n<li><em>Puede ser un profesional de marketing, un emprendedor, o due\u00f1o de un peque\u00f1o o mediano negocio que ya est\u00e1 familiarizado con el entorno digital.<\/em><\/li>\n\n\n\n<li><em>Trabaja en un entorno donde es responsable de la estrategia de marketing online y busca llevar sus conocimientos al siguiente nivel para obtener mejores resultados.<\/em><\/li>\n\n\n\n<li><em>&nbsp; <strong>Competencias T\u00e9cnicas:<\/strong><\/em><\/li>\n\n\n\n<li><em>Manejo b\u00e1sico de plataformas publicitarias digitales, especialmente Facebook Ads.<\/em><\/li>\n\n\n\n<li><em>Conocimiento de herramientas de an\u00e1lisis y familiaridad con m\u00e9tricas clave de rendimiento digital (CPC, CTR, CPM, etc.).<\/em><\/li>\n\n\n\n<li><em>Capacidad para crear y gestionar campa\u00f1as publicitarias, pero con necesidad de refinar t\u00e9cnicas y estrategias.<\/em><\/li>\n\n\n\n<li><em>&nbsp;<strong>Motivaciones:<\/strong><\/em><\/li>\n\n\n\n<li><em>Est\u00e1 motivado por la necesidad de mejorar el rendimiento de sus campa\u00f1as actuales y de estar al tanto de las \u00faltimas tendencias y t\u00e9cnicas en marketing digital.<\/em><\/li>\n\n\n\n<li><em>Busca conocimientos que le permitan competir en mercados m\u00e1s amplios y exigentes, aprovechando al m\u00e1ximo las oportunidades que ofrece la publicidad digital.<\/em><\/li>\n\n\n\n<li><em>&nbsp; <strong>Expectativas:<\/strong><\/em><\/li>\n\n\n\n<li><em>Espera obtener herramientas y t\u00e9cnicas pr\u00e1cticas que puedan ser aplicadas directamente en sus campa\u00f1as.<\/em><\/li>\n\n\n\n<li><em>Desea interactuar con otros profesionales para intercambiar ideas y experiencias, as\u00ed como recibir feedback sobre sus estrategias actuales.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"8204\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2024\/08\/07\/cc-herramientas-digitales-para-docentes-2026\/boton15-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON15\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\" src=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\" alt=\"\" class=\"wp-image-8204\" \/><\/a><\/figure>\n\n\n\n<p><strong>El Avance del curso de dar\u00e1 de la siguiente manera:<\/strong><\/p>\n\n\n\n<p><strong>Martes <\/strong><\/p>\n\n\n\n<p><strong><em>Marketing digital <\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Pilares b\u00e1sicos en mkt digital para vender un producto o servicio<\/em><\/li>\n\n\n\n<li><em>Definici\u00f3n del avatar o cliente ideal<\/em><\/li>\n\n\n\n<li><em>Tipos de Avatar<\/em><\/li>\n\n\n\n<li><em>Mercado, nicho y micro nicho<\/em><\/li>\n\n\n\n<li><em>Producto en mkt digital<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Mi\u00e9rcoles <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Sistemas de ventas<\/em><\/li>\n\n\n\n<li><em>Sistemas y embudos de venta<\/em><\/li>\n\n\n\n<li><em>Lead Magnet en mkt digital<\/em><\/li>\n\n\n\n<li><em>Construcci\u00f3n de un embudo de ventas<\/em><\/li>\n\n\n\n<li><em>Remarketing<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Jueves <\/strong><\/p>\n\n\n\n<p><strong><em>Meta Ads de Facebook<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Tipos de trafico<\/em><\/li>\n\n\n\n<li><em>Temperatura de trafico<\/em><\/li>\n\n\n\n<li><em>Plataformas para captaci\u00f3n de demanda<\/em><\/li>\n\n\n\n<li><em>Bases de datos (el principal activo en mkt digital)<\/em><\/li>\n\n\n\n<li><em>Introduccion a Facebook meta Bussines<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Martes <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Tipos de campa\u00f1a en Facebook meta Business<\/em><\/li>\n\n\n\n<li><em>Estructura y creaci\u00f3n de campa\u00f1as en Facebook Meta Business<\/em><\/li>\n\n\n\n<li><em>Presupuesto de campa\u00f1as publicitarias<\/em><\/li>\n\n\n\n<li><em>Testeo de anuncio publicitarios<\/em><\/li>\n\n\n\n<li><em>P\u00fablicos similares y personalizados<\/em><\/li>\n\n\n\n<li><em>Comunidad en redes sociales<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Mi\u00e9rcoles <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Creaci\u00f3n de Campa\u00f1as efectivas a whatsapp para generaci\u00f3n de clientes potenciales y ventas<\/em><\/li>\n\n\n\n<li><em>Anuncios a Whatsapp<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Jueves <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Indicadores y m\u00e9tricas b\u00e1sicas<\/em><\/li>\n\n\n\n<li><em>Interpretaci\u00f3n y medici\u00f3n en base a resultados<\/em><\/li>\n\n\n\n<li><em>Calculadora de inversi\u00f3n en mkt digital<\/em><\/li>\n\n\n\n<li><em>Toma de decisiones<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-justify\">Se ira avanzado durante las 2 semanas seg\u00fan lo planteado l\u00edneas arriba, dependiendo de la respuesta y din\u00e1mica del grupo de analizara si es necesario dar mas \u00e9nfasis en alguna parte del contenido o si se avanzara de forma m\u00e1s r\u00e1pida de acuerdo al nivel de conocimiento del grupo.<\/p>\n\n\n\n<p><strong> <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"8205\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2024\/08\/07\/cc-herramientas-digitales-para-docentes-2026\/boton18-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON18\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" src=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" alt=\"\" class=\"wp-image-8205\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-justify\"><em>Mi nombre es Rodrigo Rivero Lopez naci en Cochabamba- Bolivia. De formacion, licenciado en Administrador de empresas, he terminado mis&nbsp; estudios de pregrado en la Universidad Cat\u00f3lica Boliviana en Cochabamba (2014), durante esta etapa curse un semestre en la Universidad de Chile con la beca estudiantes latinoamericanos (2011). En mi formacion posterior realice una Maestr\u00eda en Direcci\u00f3n de Marketing y Ventas, en la Escuela Europea de Negocios (2018), adem\u00e1s he cursado y finalizado un diplomado en Educaci\u00f3n Superior Basado en Competencias en la Universidad Mayor de San Sim\u00f3n (2020). Posteriormente, he realizado cursos de marketing digital, obteniendo el reconocimiento de Marketer Profesional por la Universidad Global de la Florida (Usa).<\/em><\/p>\n\n\n\n<p class=\"has-text-align-justify\"><em>He dicatdo cursos y asesorias personalizadas para negocios y tambien fui docente del diplomado de marketing digital 2023 de la Universidad Privada del Valle<\/em><\/p>\n\n\n\n<p class=\"has-text-align-justify\"><em>Actualmente Trabajo en Multistore accesorios de tecnolog\u00eda como Gerente Comercial y en SMID Media Center como Sales Partner para Bolivia<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/03\/MARKETINGADS.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" data-attachment-id=\"13173\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/inicio-2\/marketingads\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/03\/MARKETINGADS.jpg\" data-orig-size=\"1600,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MARKETINGADS\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/03\/MARKETINGADS.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/03\/MARKETINGADS.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/03\/MARKETINGADS.jpg\" alt=\"\" class=\"wp-image-13173\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EL marketing digital este en constante crecimiento y los anuncios en Facebook son una herramienta indispensable para lograr el \u00e9xito en un negocio en la actualidad, no solo es necesario [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[274],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","hentry","category-cursos-cortos"],"views":13061,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Qmml-29S","publishpress_future_action":{"enabled":false,"date":"2026-05-07 15:14:05","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/8300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/comments?post=8300"}],"version-history":[{"count":5,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/8300\/revisions"}],"predecessor-version":[{"id":13178,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/8300\/revisions\/13178"}],"wp:attachment":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/media?parent=8300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/categories?post=8300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/tags?post=8300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}