{"id":11496,"date":"2025-08-13T11:30:31","date_gmt":"2025-08-13T15:30:31","guid":{"rendered":"https:\/\/www.uajms.edu.bo\/posgrado\/?p=11496"},"modified":"2025-08-13T14:56:27","modified_gmt":"2025-08-13T18:56:27","slug":"curso-corto-marketing-para-odontologos","status":"publish","type":"post","link":"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/08\/13\/curso-corto-marketing-para-odontologos\/","title":{"rendered":"Curso Corto: MARKETING PARA ODONT\u00d3LOGOS"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\"><img decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"10520\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/04\/23\/curso-corto-diseno-visual-con-canva-herramientas-publicitarias-para-emprendedores-y-pymes\/boton19-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON19\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\" alt=\"\" class=\"wp-image-10520\" style=\"width:312px;height:auto\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-left\"><em>El curso \u201cMarketing para Odont\u00f3logos\u201d est\u00e1 dise\u00f1ado para profesionales del \u00e1rea odontol\u00f3gica que desean atraer M\u00c1S PACIENTES privados, diferenciarse de la competencia y potenciar su marca personal en el mercado y en el entorno digital. En un contexto donde la mayor\u00eda de los consultorios y profesionales independientes del \u00e1rea compiten por precio y no por valor, este curso entrega herramientas pr\u00e1cticas y efectivas para construir una marca personal s\u00f3lida, crear estrategias de captaci\u00f3n adaptadas a cada especialidad y desarrollar una comunicaci\u00f3n que conecte emocionalmente con el paciente. Todo con un lenguaje claro, sin tecnicismos, y con enfoque 100% aplicado a la realidad del profesional de la salud<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6021\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton11-5\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON11-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg\" alt=\"\" class=\"wp-image-6021\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Al finalizar este curso, los participantes ser\u00e1n capaces de:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entender las bases del marketing aplicado a la odontolog\u00eda.<\/li>\n\n\n\n<li>Dise\u00f1ar su propuesta de valor y posicionamiento diferencial.<\/li>\n\n\n\n<li>Identificar los canales digitales m\u00e1s eficaces seg\u00fan su especialidad.<\/li>\n\n\n\n<li>Implementar estrategias de atracci\u00f3n, fidelizaci\u00f3n y referidos.<\/li>\n\n\n\n<li>Comprender qu\u00e9 tipo de contenidos conectan con su paciente.<\/li>\n\n\n\n<li>Evaluar el rendimiento de sus inversiones en publicidad.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6024\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton13-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON13-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg\" alt=\"\" class=\"wp-image-6024\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-justify\"><strong><em>Curso 100% virtual<\/em><\/strong><em>, las clases s\u00edncronas se desarrollan mediante Google Meet y el apoyo acad\u00e9mico en plataforma moodle (Clases grabadas, actividades y recursos)<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6025\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton14-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON14-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg\" alt=\"\" class=\"wp-image-6025\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><em><strong>Profesionales: Bs. <\/strong><\/em>200<\/p>\n\n\n\n<p><em><strong>Docentes de la <em><strong>UAJMS<\/strong><\/em>: Bs. <\/strong><\/em>150<\/p>\n\n\n\n<p><em><strong>Estudiantes de cualquier universidad: Bs.<\/strong><\/em><strong>100<\/strong><\/p>\n\n\n\n<p><strong>CUENTA BANCARIA: BANCO UNI\u00d3N \u2013 CUENTA CORRIENTE N\u00b0 10000006035089<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Requisitos de Admisi\u00f3n al Curso:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ser odont\u00f3logo titulado o en etapa final de formaci\u00f3n.<\/li>\n\n\n\n<li>Disponer de conexi\u00f3n a internet estable.<\/li>\n\n\n\n<li>No se requieren conocimientos previos en marketing.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"10521\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/04\/23\/curso-corto-diseno-visual-con-canva-herramientas-publicitarias-para-emprendedores-y-pymes\/boton16-4\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON16\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\" src=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\" alt=\"\" class=\"wp-image-10521\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fotocopia o Foto del Carnet de Identidad<\/li>\n\n\n\n<li>Fotocopia o Foto del Comprobante (Deposito o transferencia Bancaria).<\/li>\n<\/ul>\n\n\n\n<p><strong>Los requisitos puede enviar v\u00eda Whatsapp al n\u00famero  <a href=\"https:\/\/api.whatsapp.com\/send?phone=59172988960\">72988960<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6023\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton12-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON12-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg\" alt=\"\" class=\"wp-image-6023\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Carga Horaria:<\/strong><\/td><td><strong>40 Hrs. Acad\u00e9micas<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>El curso tiene una duraci\u00f3n de 2 semanas con un horario predefinido del siguiente:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><em>Horario<\/em><\/td><td><em>Lunes<\/em><\/td><td><em>Martes<\/em><\/td><td><em>Mi\u00e9rcoles<\/em><\/td><td><em>Jueves<\/em><\/td><td><em>Viernes<\/em><\/td><td><em>S\u00e1bado<\/em><\/td><\/tr><tr><td><em>20:00 A 21:45<\/em> pm.<\/td><td><strong><strong>\u2612<\/strong><\/strong><\/td><td><strong><strong><strong>\u2610<\/strong><\/strong><\/strong><\/td><td><strong><strong>\u2612<\/strong><\/strong><\/td><td><strong><strong>\u2610<\/strong><\/strong><\/td><td><strong><strong>\u2612<\/strong><\/strong><\/td><td><strong><strong><strong>\u2610<\/strong><\/strong><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"color: #0c757d\"><strong>CERTIFICACI\u00d3N DEL CURSO:<\/strong><\/span><\/p>\n\n\n\n<p><em>Certificado en condici\u00f3n de<strong> APROBADO <\/strong>a participantes que lograron una nota final promedio de m\u00e1s de 70 puntos sobre un total de 100.<\/em><\/p>\n\n\n\n<p><em>Certificado en condici\u00f3n de<strong> PARTICIPANTE<\/strong> a quienes no hayan logrado el promedio de aprobaci\u00f3n pero que tuvieron una participaci\u00f3n regular del Curso.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6034\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/14\/diplomado-en-protocolo-de-estambul\/boton17-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON17\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg\" alt=\"\" class=\"wp-image-6034\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Odont\u00f3logos generales y especialistas (ortodoncistas, implant\u00f3logos, est\u00e9ticos, etc.) que gestionan su propio consultorio o desean mejorar su posicionamiento personal y atraer m\u00e1s pacientes a trav\u00e9s del marketing.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"9703\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/02\/25\/curso-corto-formacion-para-tribunales-de-trabajos-finales-de-especialidad-y-maestria-en-educacion-superior\/contenido\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"CONTENIDO\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\" src=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\" alt=\"\" class=\"wp-image-9703\" style=\"width:296px;height:auto\" \/><\/a><\/figure>\n\n\n\n<p><strong><em>Semana 1: <strong>Introducci\u00f3n al Marketing Odontol\u00f3gico<\/strong><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u00e9 es y qu\u00e9 no es el marketing para odont\u00f3logos<\/li>\n\n\n\n<li>Casos reales y errores comunes<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Semana 2: <strong>Paciente Ideal y Marca Personal<\/strong><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo identificar y segmentar tu paciente ideal<\/li>\n\n\n\n<li>Dise\u00f1o de propuesta de valor<\/li>\n\n\n\n<li>Branding, tono y estilo para redes sociales<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Semana 3: <strong>Metodolog\u00eda ARCO<\/strong><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como generar alianzas<\/li>\n\n\n\n<li>Trabajar referidos<\/li>\n\n\n\n<li>Canales de comunicaci\u00f3n<\/li>\n\n\n\n<li>Pacientes boca a boca<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Semana 4: <strong><strong>Estrategias de Atracci\u00f3n y Captaci\u00f3n<\/strong><\/strong><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Embudo de atracci\u00f3n para servicios odontol\u00f3gicos<\/li>\n\n\n\n<li>Publicidad en redes: qu\u00e9 funciona hoy<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Semana 5: <strong><strong>Contenidos que Convierten<\/strong><\/strong><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Storytelling m\u00e9dico y contenido educativo<\/li>\n\n\n\n<li>Calendario editorial y estructura de publicaciones<em>.<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Semana 6: <strong><strong>Herramientas Pr\u00e1cticas y Casos Reales<\/strong><\/strong><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Storytelling m\u00e9dico y contenido educativo<\/li>\n\n\n\n<li>Calendario editorial y estructura de publicaciones<em>.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"8205\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2024\/08\/07\/cc-herramientas-digitales-para-docentes-2026\/boton18-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON18\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" alt=\"\" class=\"wp-image-8205\" \/><\/a><\/figure>\n\n\n\n<p><strong>1.<\/strong><strong>Msc. Ing. Gonzalo Tezanos Pinto<\/strong><\/p>\n\n\n\n<p>Especialista en Marketing Digital, enfocado en el sector salud. Fundador de la agencia Strategium, con sede en Bolivia y clientes en varias ciudades de Latinoam\u00e9rica. Ha acompa\u00f1ado a odont\u00f3logos, cirujanos, ginec\u00f3logas y cl\u00ednicas m\u00e9dicas en su posicionamiento digital, con experiencia comprobada en campa\u00f1as, contenidos, automatizaci\u00f3n y fidelizaci\u00f3n de pacientes. Docente universitario de la Maestr\u00eda en Marketing Digital en la Universidad Aut\u00f3noma Juan Misael Saracho. Apasionado por ense\u00f1ar marketing simple, aplicable y humano.<\/p>\n\n\n\n<p><strong>MBA. Lic. Ricardo M\u00e1rquez Herbas<\/strong><\/p>\n\n\n\n<p>Especialista en Marketing hace m\u00e1s de 20 a\u00f1os y Socio de la agencia de marketing digital Strategium. En estos \u00faltimos 7 a\u00f1os se encuentra enfocado en el sector salud y ha acompa\u00f1ado a m\u00e1s de 52 doctores a crear estrategias comerciales para incrementar la cantidad de pacientes. Actualmente se dedica a asesorar con la metodolog\u00eda ARCO a consultorios privados que buscan mejorar sus herramientas de marketing para crecer tanto en su marca personal como en sus ingresos.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/08\/flyer-cc-marketing-odont-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"4073\" height=\"4073\" data-attachment-id=\"11495\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/inicio-2\/flyer-cc-marketing-odont-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/08\/flyer-cc-marketing-odont-1.png\" data-orig-size=\"4073,4073\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"flyer-cc-marketing-odont-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/08\/flyer-cc-marketing-odont-1.png\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/08\/flyer-cc-marketing-odont-1.png\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/08\/flyer-cc-marketing-odont-1.png\" alt=\"\" class=\"wp-image-11495\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El curso \u201cMarketing para Odont\u00f3logos\u201d est\u00e1 dise\u00f1ado para profesionales del \u00e1rea odontol\u00f3gica que desean atraer M\u00c1S PACIENTES privados, diferenciarse de la competencia y potenciar su marca personal en el mercado [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[274],"tags":[],"class_list":["post-11496","post","type-post","status-publish","format-standard","hentry","category-cursos-cortos"],"views":14203,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Qmml-2Zq","publishpress_future_action":{"enabled":false,"date":"2026-05-03 16:57:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/11496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/comments?post=11496"}],"version-history":[{"count":4,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/11496\/revisions"}],"predecessor-version":[{"id":11503,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/11496\/revisions\/11503"}],"wp:attachment":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/media?parent=11496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/categories?post=11496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/tags?post=11496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}