{"id":10621,"date":"2025-05-06T13:28:09","date_gmt":"2025-05-06T17:28:09","guid":{"rendered":"https:\/\/www.uajms.edu.bo\/posgrado\/?p=10621"},"modified":"2026-05-07T10:33:29","modified_gmt":"2026-05-07T14:33:29","slug":"cc-marketing-digital-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/05\/06\/cc-marketing-digital-facebook-ads\/","title":{"rendered":"Curso Corto: Marketing Digital y Anuncios facebook Ads"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6060\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/05\/31\/atencion-integral-de-emergencias-en-enfermeria\/boton19\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON19\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19-300x32.jpg\" alt=\"\" class=\"wp-image-6060\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/05\/BOTON19.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><em>En un entorno cada vez m\u00e1s digital, competitivo y saturado de opciones, las marcas que logran destacarse y generar ventas constantes son las que aplican estrategias inteligentes, integradas y sostenibles.<br><\/em><strong><em>\u201cEl Emudo Always On\u201d<\/em><\/strong><em> es una metodolog\u00eda enfocada en dise\u00f1ar, activar y optimizar un ecosistema digital que trabaje de forma permanente, generando resultados 24\/7.<br>Este curso ofrece un enfoque pr\u00e1ctico y estrat\u00e9gico para implementar campa\u00f1as, contenidos, y estructuras digitales que conviertan constantemente sin depender \u00fanicamente de acciones puntuales.<\/em><\/p>\n\n\n\n<p><em>A trav\u00e9s de una visi\u00f3n integral del marketing digital, los estudiantes aprender\u00e1n a construir una estrategia \u201cAlways On\u201d mediante la plataforma de meta ads que generen visibilidad, tr\u00e1fico, leads y ventas de forma continua.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6021\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton11-5\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON11-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg\" alt=\"\" class=\"wp-image-6021\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>An\u00e1lisis de Datos.<\/em><\/strong><em> &#8211; Capacidad para recopilar, organizar y analizar datos provenientes de diversas fuentes digitales, identificando patrones, tendencias y oportunidades relevantes para la estrategia de marketing.<\/em><\/li>\n\n\n\n<li><strong><em>Pensamiento Estrat\u00e9gico.<\/em><\/strong><em> &#8211; Habilidad para comprender la informaci\u00f3n obtenida a trav\u00e9s de la inteligencia comercial y aplicarla de manera estrat\u00e9gica en la toma de decisiones de marketing, alineando los objetivos con las tendencias del mercado<\/em><\/li>\n\n\n\n<li><strong><em>Segmentaci\u00f3n y Personalizaci\u00f3n. &#8211;<\/em><\/strong><em> Capacidad para segmentar audiencias basadas en datos demogr\u00e1ficos, comportamientos y preferencias, y utilizar esta informaci\u00f3n para crear mensajes y campa\u00f1as altamente personalizados<\/em><\/li>\n\n\n\n<li><strong><em>Conocimiento Tecnol\u00f3gico. &#8211;<\/em><\/strong><em> Familiaridad con las herramientas y tecnolog\u00edas utilizadas para la recopilaci\u00f3n, an\u00e1lisis y visualizaci\u00f3n de datos en el marketing digital, as\u00ed como la comprensi\u00f3n de c\u00f3mo se integran en las estrategias.<\/em><\/li>\n\n\n\n<li><strong><em>Trabajo en Equipo.<\/em><\/strong><em> &#8211; Habilidad para colaborar con otros profesionales de marketing y miembros del equipo, aportando conocimientos de inteligencia comercial para mejorar la estrategia general.<\/em><\/li>\n\n\n\n<li><strong><em>Adaptabilidad. &#8211;<\/em><\/strong><em> Capacidad para adaptarse a cambios r\u00e1pidos en el entorno digital y en las preferencias de los consumidores, ajustando estrategias en funci\u00f3n de la informaci\u00f3n actualizada.<\/em><\/li>\n\n\n\n<li><strong><em>Resoluci\u00f3n de Problemas. &#8211;<\/em><\/strong><em>&nbsp; Habilidad para abordar desaf\u00edos y obst\u00e1culos que surjan al analizar datos y aplicar inteligencia comercial, encontrando soluciones efectivas y eficientes.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6024\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton13-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON13-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg\" alt=\"\" class=\"wp-image-6024\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-justify\"><strong><em>Curso 100% virtual<\/em><\/strong><em>, las clases s\u00edncronas se desarrollan mediante Google Meet y el apoyo acad\u00e9mico en plataforma Moodle (Clases grabadas, actividades y recursos)<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6025\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton14-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON14-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg\" alt=\"\" class=\"wp-image-6025\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><em><strong>Profesionales: Bs. <\/strong><\/em><strong>300<\/strong><\/p>\n\n\n\n<p><strong>CUENTA BANCARIA: BANCO UNI\u00d3N \u2013 CUENTA CORRIENTE N\u00b0 1-6035089<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6023\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton12-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON12-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg\" alt=\"\" class=\"wp-image-6023\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Carga Horaria:<\/strong><\/td><td><strong>12 Hrs. Acad\u00e9micas<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>El curso tiene una duraci\u00f3n de 3 semanas con un horario predefinido del siguiente:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><em>Horario<\/em><\/td><td><em>Lunes<\/em><\/td><td><em>Martes<\/em><\/td><td><em>Mi\u00e9rcoles<\/em><\/td><td><em>Jueves<\/em><\/td><td><em>Viernes<\/em><\/td><td><em>S\u00e1bado<\/em><\/td><\/tr><tr><td><em>19:30 a 21:<\/em>30 pm.<\/td><td><strong>\u2610<\/strong><\/td><td><strong>\u2612<\/strong><\/td><td><strong>\u2610<\/strong><\/td><td><strong>\u2612<\/strong><\/td><td><strong>\u2610<\/strong><\/td><td><strong>\u2610<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"color: #0c757d\"><strong>CERTIFICACI\u00d3N DEL CURSO:<\/strong><\/span><\/p>\n\n\n\n<p><em>Certificado en condici\u00f3n de<strong> APROBADO <\/strong>a participantes que lograron una nota final promedio de m\u00e1s de 70 puntos sobre un total de 100.<\/em><\/p>\n\n\n\n<p><strong>EVALUACI\u00d3N DEL CURSO<\/strong><\/p>\n\n\n\n<p><em>El m\u00e9todo de evaluaci\u00f3n ser\u00e1 a trav\u00e9s de trabajos en grupo, donde los estudiantes aplicaran de forma pr\u00e1ctica lo aprendido en las clases<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6034\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/14\/diplomado-en-protocolo-de-estambul\/boton17-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON17\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg\" alt=\"\" class=\"wp-image-6034\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><em>Perfil del participante&nbsp;<\/em><\/p>\n\n\n\n<p><em>&nbsp;<\/em><strong><em>Experiencia en Marketing Digital:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Tiene conocimientos b\u00e1sicos de marketing digital<\/em><\/li>\n\n\n\n<li><em>Ha manejado campa\u00f1as b\u00e1sicas en Facebook Ads o plataformas similares, con experiencia en la creaci\u00f3n de anuncios y configuraci\u00f3n de audiencias.<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>&nbsp;&nbsp;<\/em><strong><em>Objetivos:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Dise\u00f1ar e implementar un ecosistema digital Always On, capaz de atraer, nutrir y convertir prospectos en clientes de manera constante.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Dominar el uso estrat\u00e9gico de Meta Ads, creando campa\u00f1as efectivas segmentadas por temperatura de tr\u00e1fico, utilizando p\u00fablicos personalizados y similares para maximizar el retorno sobre la inversi\u00f3n (ROI).<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Construir y optimizar una estrategia digital, aplicando contenido relevante y m\u00e9tricas clave en cada etapa (branding, interacci\u00f3n y conversi\u00f3n) para tomar decisiones basadas en datos reales.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Busca profundizar en estrategias avanzadas de segmentaci\u00f3n de audiencia, remarketing.<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Perfil Profesional:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Puede ser un profesional de marketing, un emprendedor, o due\u00f1o de un peque\u00f1o o mediano negocio que ya est\u00e1 familiarizado con el entorno digital.<\/em><\/li>\n\n\n\n<li><em>Trabaja en un entorno donde es responsable de la estrategia de marketing online y busca llevar sus conocimientos al siguiente nivel para obtener mejores resultados.<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>&nbsp;&nbsp;<\/em><strong><em>Competencias T\u00e9cnicas:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Manejo b\u00e1sico de plataformas publicitarias digitales, especialmente Facebook Ads.<\/em><\/li>\n\n\n\n<li><em>Conocimiento de herramientas de an\u00e1lisis y familiaridad con m\u00e9tricas clave de rendimiento digital (CPL, CPC, CTR, CPM, etc.).<\/em><\/li>\n\n\n\n<li><em>Capacidad para crear y gestionar campa\u00f1as publicitarias, pero con necesidad de refinar t\u00e9cnicas y estrategias.<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>&nbsp;<\/em><strong><em>Motivaciones:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Generar ingresos de manera constante sin depender exclusivamente de promociones puntuales o ventas presenciales, construyendo un sistema que trabaje 24\/7.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Actualizarse en herramientas y estrategias digitales modernas, especialmente en Meta Ads y embudos de conversi\u00f3n, para competir de forma m\u00e1s efectiva en un entorno digital saturado.<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>&nbsp;&nbsp;<\/em><strong><em>Expectativas:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Aprender a estructurar campa\u00f1as digitales que conviertan<\/em><\/strong><em>, entendiendo c\u00f3mo atraer al p\u00fablico adecuado, captar su atenci\u00f3n y llevarlo a la acci\u00f3n.<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Obtener una estrategia digital propia y lista para implementar<\/em><\/strong><em>, que le permita aplicar lo aprendido a su negocio, proyecto o marca personal de forma inmediata.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"8204\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2024\/08\/07\/cc-herramientas-digitales-para-docentes-2026\/boton15-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON15\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON15.jpg\" alt=\"\" class=\"wp-image-8204\" \/><\/a><\/figure>\n\n\n\n<p><strong><em>Marketing Digital&nbsp;<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Pilares b\u00e1sicos en mkt digital para vender un producto o servicio<\/em><\/li>\n\n\n\n<li><em>Definici\u00f3n del avatar o cliente ideal<\/em><\/li>\n\n\n\n<li><em>Tipos de Avatar<\/em><\/li>\n\n\n\n<li><em>Mercado, nicho y micro nicho<\/em><\/li>\n\n\n\n<li><em>Producto en mkt digital<\/em><\/li>\n\n\n\n<li><em>Sistemas de ventas<\/em><\/li>\n\n\n\n<li><em>Sistemas y embudos de venta<\/em><\/li>\n\n\n\n<li><em>Lead Magnet en mkt digital<\/em><\/li>\n\n\n\n<li><em>Construcci\u00f3n de un embudo de ventas<\/em><\/li>\n\n\n\n<li><em>Remarketing<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em><strong><em>Meta Ads de Facebook<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Tipos de trafico<\/em><\/li>\n\n\n\n<li><em>Temperatura de trafico<\/em><\/li>\n\n\n\n<li><em>Plataformas para captaci\u00f3n de demanda<\/em><\/li>\n\n\n\n<li><em>Bases de datos (el principal activo en mkt digital)<\/em><\/li>\n\n\n\n<li><em>Introduccion a Facebook meta Business<\/em><\/li>\n\n\n\n<li><em>Tipos de campa\u00f1a en Facebook meta Business<\/em><\/li>\n\n\n\n<li><em>Estructura y creaci\u00f3n de campa\u00f1as en Facebook Meta Business<\/em><\/li>\n\n\n\n<li><em>Presupuesto de campa\u00f1as publicitarias<\/em><\/li>\n\n\n\n<li><em>Testeo de anuncio publicitarios<\/em><\/li>\n\n\n\n<li><em>P\u00fablicos similares y personalizados<\/em><\/li>\n\n\n\n<li><em>Comunidad en redes sociales<\/em><\/li>\n\n\n\n<li><em>Creaci\u00f3n de Campa\u00f1as efectivas a whatsapp para generaci\u00f3n de clientes potenciales y ventas<\/em><\/li>\n\n\n\n<li><em>Anuncios a Whatsapp<\/em><\/li>\n\n\n\n<li><em>Indicadores y m\u00e9tricas b\u00e1sicas<\/em><\/li>\n\n\n\n<li><em>Interpretaci\u00f3n y medici\u00f3n en base a resultados<\/em><\/li>\n\n\n\n<li><em>Calculadora de inversi\u00f3n en mkt digital<\/em><\/li>\n\n\n\n<li><em>Toma de decisiones<\/em><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"8205\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2024\/08\/07\/cc-herramientas-digitales-para-docentes-2026\/boton18-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON18\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" alt=\"\" class=\"wp-image-8205\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/path191436-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"527\" data-attachment-id=\"10624\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/02\/05\/curso-corto-excel-basico-a-intermedio\/path191436-3\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/path191436-3.png\" data-orig-size=\"344,527\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"path191436-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/path191436-3.png\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/path191436-3.png\" src=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/path191436-3.png\" alt=\"\" class=\"wp-image-10624\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Rodrigo Rivero L\u00f3pez<br>Docente &#8211; M\u00e1ster en Direcci\u00f3n de Ventas <\/p>\n\n\n\n<p><em>Nacido en Cochabamba- Bolivia. De formaci\u00f3n, licenciado en Administrador de empresas, he terminado mis estudios de pregrado en la Universidad Cat\u00f3lica Boliviana en Cochabamba (2014), durante esta etapa curse un semestre en la Universidad de Chile con la beca estudiantes latinoamericanos (2011). En mi formaci\u00f3n posterior realice una Maestr\u00eda en Direcci\u00f3n de Marketing y Ventas, en la Escuela Europea de Negocios (2018), adem\u00e1s he cursado y finalizado un diplomado en Educaci\u00f3n Superior Basado en Competencias en la Universidad Mayor de San Sim\u00f3n (2020). Posteriormente, he realizado cursos de marketing digital, obteniendo el reconocimiento de Marketer Profesional por la Universidad Global de la Florida (Usa).<\/em><\/p>\n\n\n\n<p><em>He dictado cursos y asesor\u00edas personalizadas para negocios, tambi\u00e9n fui docente del diplomado de marketing digital 2023 de la Universidad Privada del Valle (sede Cochabamba) y del diplomado Experiencia al cliente 360 y Marketing Conversacional de la Universidad Privada del Valle (sede La Paz)<\/em><\/p>\n\n\n\n<p><em>Actualmente Trabajo en Multistore accesorios de tecnolog\u00eda como Gerente Comercial y en SMID Media Center como Sales Partner para Bolivia<\/em><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/05\/WhatsApp-Image-2026-05-07-at-10.02.24.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" data-attachment-id=\"13656\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/inicio-2\/whatsapp-image-2026-05-07-at-10-02-24\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/05\/WhatsApp-Image-2026-05-07-at-10.02.24.jpeg\" data-orig-size=\"1600,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WhatsApp Image 2026-05-07 at 10.02.24\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/05\/WhatsApp-Image-2026-05-07-at-10.02.24.jpeg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/05\/WhatsApp-Image-2026-05-07-at-10.02.24.jpeg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2026\/05\/WhatsApp-Image-2026-05-07-at-10.02.24.jpeg\" alt=\"\" class=\"wp-image-13656\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En un entorno cada vez m\u00e1s digital, competitivo y saturado de opciones, las marcas que logran destacarse y generar ventas constantes son las que aplican estrategias inteligentes, integradas y sostenibles.\u201cEl [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[274],"tags":[],"class_list":["post-10621","post","type-post","status-publish","format-standard","hentry","category-cursos-cortos"],"views":12352,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Qmml-2Lj","publishpress_future_action":{"enabled":false,"date":"2026-05-16 00:13:56","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/10621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/comments?post=10621"}],"version-history":[{"count":5,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/10621\/revisions"}],"predecessor-version":[{"id":13664,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/10621\/revisions\/13664"}],"wp:attachment":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/media?parent=10621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/categories?post=10621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/tags?post=10621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}