{"id":10519,"date":"2025-04-23T15:40:16","date_gmt":"2025-04-23T19:40:16","guid":{"rendered":"https:\/\/www.uajms.edu.bo\/posgrado\/?p=10519"},"modified":"2025-07-15T16:30:51","modified_gmt":"2025-07-15T20:30:51","slug":"curso-corto-diseno-visual-con-canva-herramientas-publicitarias-para-emprendedores-y-pymes","status":"publish","type":"post","link":"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/04\/23\/curso-corto-diseno-visual-con-canva-herramientas-publicitarias-para-emprendedores-y-pymes\/","title":{"rendered":"Curso Corto: Dise\u00f1o Visual con Canva &#8211; Herramientas Publicitarias para Emprendedores y PYMES"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\"><img decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"10520\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/04\/23\/curso-corto-diseno-visual-con-canva-herramientas-publicitarias-para-emprendedores-y-pymes\/boton19-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON19\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON19.jpg\" alt=\"\" class=\"wp-image-10520\" style=\"width:312px;height:auto\" \/><\/a><\/figure>\n\n\n\n<p><em>La imagen visual es un factor clave para el \u00e9xito de cualquier negocio, especialmente en entornos digitales. Este curso est\u00e1 dirigido a emprendedores y peque\u00f1as empresas que desean mejorar su presencia visual y promocionar eficazmente sus productos o servicios mediante <strong>Canva<\/strong>, una herramienta gratuita, profesional y f\u00e1cil de usar. A lo largo de este curso, los participantes aprender\u00e1n a dise\u00f1ar flyers, cat\u00e1logos, logos, contenido para redes sociales y campa\u00f1as visuales sin necesidad de conocimientos previos en dise\u00f1o gr\u00e1fico.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6021\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton11-5\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON11-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg\" alt=\"\" class=\"wp-image-6021\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON11-5.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Usar Canva como herramienta estrat\u00e9gica de comunicaci\u00f3n visual.<\/em><\/li>\n\n\n\n<li><em>Crear materiales publicitarios efectivos y adaptados a su marca.<\/em><\/li>\n\n\n\n<li><em>Aplicar principios b\u00e1sicos de dise\u00f1o gr\u00e1fico orientado al marketing.<\/em><\/li>\n\n\n\n<li><em>Desarrollar una campa\u00f1a visual completa para su negocio o emprendimiento.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\"><img decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6024\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton13-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON13-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg\" alt=\"\" class=\"wp-image-6024\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON13-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-justify\"><strong><em>Curso 100% virtual<\/em><\/strong><em>, las clases s\u00edncronas se desarrollan mediante zoom y el apoyo acad\u00e9mico en plataforma moodle (Clases grabadas, actividades y recursos)<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6025\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton14-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON14-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg\" alt=\"\" class=\"wp-image-6025\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON14-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><em><strong>Profesionales: Bs. <\/strong><\/em><strong>300<\/strong><\/p>\n\n\n\n<p><em><strong>Estudiantes: Bs.<\/strong><\/em><strong>150<\/strong><\/p>\n\n\n\n<p><strong>CUENTA BANCARIA: BANCO UNI\u00d3N \u2013 CUENTA CORRIENTE N\u00b0 1-6035089<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"10521\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/04\/23\/curso-corto-diseno-visual-con-canva-herramientas-publicitarias-para-emprendedores-y-pymes\/boton16-4\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON16\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\" src=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/BOTON16.jpg\" alt=\"\" class=\"wp-image-10521\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fotocopia o Foto del Carnet de Identidad<\/li>\n\n\n\n<li>Fotocopia o Foto del Comprobante (Deposito o transferencia Bancaria).<\/li>\n<\/ul>\n\n\n\n<p><strong>Los requisitos puede enviar v\u00eda Whatsapp al n\u00famero 72988960.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6023\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/21\/diplomado-en-metodologia-de-la-investigacion-cientifica\/boton12-1\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON12-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg\" alt=\"\" class=\"wp-image-6023\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON12-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Carga Horaria:<\/strong><\/td><td><strong>60 Hrs. Acad\u00e9micas<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>El curso tiene una duraci\u00f3n de 2 semanas con un horario predefinido del siguiente:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><em>Horario<\/em><\/td><td><em>Lunes<\/em><\/td><td><em>Martes<\/em><\/td><td><em>Mi\u00e9rcoles<\/em><\/td><td><em>Jueves<\/em><\/td><td><em>Viernes<\/em><\/td><td><em>S\u00e1bado<\/em><\/td><\/tr><tr><td><em>19:30 a 21:<\/em>00 pm.<\/td><td><strong>\u2612<\/strong><\/td><td><strong>\u2610<\/strong><\/td><td><strong>\u2612<\/strong><\/td><td><strong>\u2610<\/strong><\/td><td><strong>\u2612<\/strong><\/td><td><strong>\u2610<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"color: #0c757d\"><strong>EVALUACI\u00d3N DEL CURSO:<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Actividades pr\u00e1cticas semanales (80%)<\/li>\n\n\n\n<li>Proyecto final de dise\u00f1o (20%)<\/li>\n<\/ul>\n\n\n\n<p><span style=\"color: #0c757d\"><strong>CERTIFICACI\u00d3N DEL CURSO:<\/strong><\/span><\/p>\n\n\n\n<p><em>Certificado en condici\u00f3n de<strong> APROBADO <\/strong>a participantes que lograron una nota final promedio de m\u00e1s de 70 puntos sobre un total de 100.<\/em><\/p>\n\n\n\n<p><em>Certificado en condici\u00f3n de<strong> PARTICIPANTE<\/strong> a quienes no hayan logrado el promedio de aprobaci\u00f3n pero que tuvieron una participaci\u00f3n regular del Curso.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"32\" data-attachment-id=\"6034\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2023\/08\/14\/diplomado-en-protocolo-de-estambul\/boton17-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON17\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg\" alt=\"\" class=\"wp-image-6034\" srcset=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1-300x32.jpg 300w, https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2023\/08\/BOTON17-1.jpg 397w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><em>Emprendedores, peque\u00f1os empresarios, comerciantes, independientes<\/em>, <em>Due\u00f1os de negocios con o sin experiencia en dise\u00f1o gr\u00e1fico<\/em> y <em>Personas interesadas en mejorar la imagen visual de su marca.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"9703\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/02\/25\/curso-corto-formacion-para-tribunales-de-trabajos-finales-de-especialidad-y-maestria-en-educacion-superior\/contenido\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"CONTENIDO\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\" src=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/02\/CONTENIDO.jpg\" alt=\"\" class=\"wp-image-9703\" style=\"width:296px;height:auto\" \/><\/a><\/figure>\n\n\n\n<p><strong><em>\ud83d\uddd3<\/em><\/strong><strong><em> Semana 1<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Clase 1<\/em><\/strong><em><br><strong>Introducci\u00f3n a Canva para Negocios<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u00bfQu\u00e9 es Canva y c\u00f3mo puede impulsar tu marca?<\/em><\/li>\n\n\n\n<li><em>Registro, exploraci\u00f3n de la interfaz y tipos de contenido disponibles<\/em><\/li>\n\n\n\n<li><em>Crear un primer dise\u00f1o publicitario desde cero<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Clase 2<\/em><\/strong><em><br><strong>Dise\u00f1o de Flyers, Afiches y Cat\u00e1logos<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Estructura de un mensaje visual efectivo<\/em><\/li>\n\n\n\n<li><em>Dise\u00f1o de promociones y materiales impresos o digitales<\/em><\/li>\n\n\n\n<li><em>Principios de legibilidad, color y jerarqu\u00eda<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Clase 3<\/em><\/strong><em><br><strong>Dise\u00f1o para Redes Sociales<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Formatos para Facebook, Instagram, WhatsApp<\/em><\/li>\n\n\n\n<li><em>Creaci\u00f3n de publicaciones promocionales<\/em><\/li>\n\n\n\n<li><em>Tips de redacci\u00f3n visual y llamadas a la acci\u00f3n<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong><em>\ud83d\uddd3<\/em><\/strong><strong><em> Semana 2<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Clase 4<\/em><\/strong><em><br><strong>Identidad Visual y Marca Personal<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Dise\u00f1o de logotipo y elementos de marca<\/em><\/li>\n\n\n\n<li><em>Paleta de colores y tipograf\u00eda corporativa<\/em><\/li>\n\n\n\n<li><em>Dise\u00f1o de tarjetas de presentaci\u00f3n y banners<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Clase 5<\/em><\/strong><em><br><strong>Campa\u00f1a Publicitaria Integrada<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Planificaci\u00f3n de campa\u00f1a visual<\/em><\/li>\n\n\n\n<li><em>Desarrollo de piezas gr\u00e1ficas para distintos medios<\/em><\/li>\n\n\n\n<li><em>Construcci\u00f3n de carpeta visual de negocio<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Clase 6<\/em><\/strong><em><br><strong>Presentaci\u00f3n y Evaluaci\u00f3n de Proyectos<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Exposici\u00f3n de campa\u00f1as por parte de los participantes<\/em><\/li>\n\n\n\n<li><em>Evaluaci\u00f3n grupal y retroalimentaci\u00f3n<\/em><\/li>\n\n\n\n<li><em>Recomendaciones finales y entrega de recursos extra<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"43\" data-attachment-id=\"8205\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2024\/08\/07\/cc-herramientas-digitales-para-docentes-2026\/boton18-2\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" data-orig-size=\"397,43\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BOTON18\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2024\/08\/BOTON18.jpg\" alt=\"\" class=\"wp-image-8205\" \/><\/a><\/figure>\n\n\n\n<p><em>Luis Alberto Balc\u00e1zar es Ingeniero Inform\u00e1tico con s\u00f3lida formaci\u00f3n acad\u00e9mica en pedagog\u00eda universitaria, investigaci\u00f3n cient\u00edfica, educaci\u00f3n virtual y seguridad inform\u00e1tica. Actualmente, se desempe\u00f1a como Encargado de Plataforma Institucional en el Departamento de Tecnolog\u00edas de Informaci\u00f3n y Comunicaci\u00f3n (DTIC) de la UAJMS, con experiencia previa en soporte t\u00e9cnico y administraci\u00f3n de programas virtuales.<\/em><\/p>\n\n\n\n<p><em>Su experiencia docente incluye la ense\u00f1anza de m\u00f3dulos sobre tecnolog\u00edas de la informaci\u00f3n, did\u00e1ctica de la educaci\u00f3n t\u00e9cnica y rob\u00f3tica. Ha dirigido proyectos de investigaci\u00f3n y participado en numerosos eventos acad\u00e9micos y talleres sobre seguridad inform\u00e1tica y herramientas TIC para la educaci\u00f3n.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/canvas-24Jul.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-attachment-id=\"11285\" data-permalink=\"https:\/\/www.uajms.edu.bo\/posgrado\/2025\/04\/23\/curso-corto-diseno-visual-con-canva-herramientas-publicitarias-para-emprendedores-y-pymes\/canvas-24jul\/\" data-orig-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/canvas-24Jul.jpg\" data-orig-size=\"500,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"canvas-24Jul\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/canvas-24Jul.jpg\" data-large-file=\"https:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/canvas-24Jul.jpg\" src=\"http:\/\/www.uajms.edu.bo\/posgrado\/wp-content\/uploads\/sites\/10\/2025\/04\/canvas-24Jul.jpg\" alt=\"\" class=\"wp-image-11285\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La imagen visual es un factor clave para el \u00e9xito de cualquier negocio, especialmente en entornos digitales. Este curso est\u00e1 dirigido a emprendedores y peque\u00f1as empresas que desean mejorar su [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[274],"tags":[],"class_list":["post-10519","post","type-post","status-publish","format-standard","hentry","category-cursos-cortos"],"views":13208,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Qmml-2JF","publishpress_future_action":{"enabled":false,"date":"2026-04-11 17:39:11","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/10519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/comments?post=10519"}],"version-history":[{"count":5,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/10519\/revisions"}],"predecessor-version":[{"id":11287,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/posts\/10519\/revisions\/11287"}],"wp:attachment":[{"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/media?parent=10519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/categories?post=10519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uajms.edu.bo\/posgrado\/wp-json\/wp\/v2\/tags?post=10519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}